Social Media meet Mass Media. LinkedIn launches a personalization offering with the New York Times that customizes Times news to LinkedIn subscribers based on their industry preferences. It's a simple business model that would seem to augur a spate of news personalization deals between social networks and news media. Here is a futuristic time chart on how the convergence of mass media and social media might evolve:Social Media BenefitMass Media BenefitBusiness modelFirst step