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Becoming Screen Literate

Posted on Nov 25th, 2008 by Albert  : Evolutionary Entrepreneur Albert
The age of the book is coming to an end, writes Wired founder Kevin Kelly. Books are replaced by screens. We are turning from readers into seers. But how should we organise and use the flood of images as we are accustomed to with text? "We don't have the equivalent of a hyperlink for film yet. (...) With true screen fluency, I'd be able to cite specific frames of a film, or specific items in a frame."

This is a lucid piece of writing from Kevin Kelly. I have only one suggestion. its not about  becoming.Screen Literate per se. Its about the speed of reality manifestation in realm of media.

Becoming Screen Literate

By KEVIN KELLY
Published: November 21, 2008
Everywhere we look, we see screens. The other day I watched clips from a movie as I pumped gas into my car. The other night I saw a movie on the backseat of a plane. We will watch anywhere. Screens playing video pop up in the most unexpected places - like A.T.M. machines and supermarket checkout lines and tiny phones; some movie fans watch entire films in between calls. These ever-present screens have created an audience for very short moving pictures, as brief as three minutes, while cheap digital creation tools have empowered a new generation of filmmakers, who are rapidly filling up those screens. We are headed toward screen ubiquity.


When technology shifts, it bends the culture. Once, long ago, culture revolved around the spoken word. The oral skills of memorization, recitation and rhetoric instilled in societies a reverence for the past, the ambiguous, the ornate and the subjective. Then, about 500 years ago, orality was overthrown by technology. Gutenberg's invention of metallic movable type elevated writing into a central position in the culture. By the means of cheap and perfect copies, text became the engine of change and the foundation of stability. From printing came journalism, science and the mathematics of libraries and law. The distribution-and-display device that we call printing instilled in society a reverence for precision (of black ink on white paper), an appreciation for linear logic (in a sentence), a passion for objectivity (of printed fact) and an allegiance to authority (via authors), whose truth was as fixed and final as a book. In the West, we became people of the book.

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